A year ago, I asked how much Data there was in BART™ because people aren't necessarily aware of the phenomenal amount of information it can generate. There's been a realization in our company over the last six months about the importance of centralizing Data. Things have accelerated for us, and I think BART™ has been one of the levers. (...) BART™ complements our ERP tool, which is more business-oriented, and its various functions enable us to develop our communications with our customers in a more reliable and responsive way.
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